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Moss Air: A Kickstarter Success Story - Breathing Life into Innovation

Two moss-based air humidifiers with glowing LED lights, placed on a wooden surface.

Moss Air, the revolutionary gadget that refreshes and hydrates with nature’s breath, has achieved remarkable success on Kickstarter, exceeding its funding goal by an extraordinary margin. With a modest initial target of $5,000, the campaign concluded with $548,118 pledged from an incredible community of 3,674 backers worldwide.

Based in Seoul, South Korea, Moss Air quickly captured attention and earned the coveted “Project We Love” badge on Kickstarter—a mark of recognition for outstanding and innovative ideas. This achievement highlights the strong demand for sustainable, nature-inspired solutions that enhance everyday life.

Moss Air Kickstarter campaign summary showing $548,118 pledged from 3,674 backers worldwide

Moss Air combines smart design and functionality to deliver cleaner, hydrated air, simulating the refreshing sensation of nature’s breath. Its success reflects a growing awareness of the need for healthier living environments, and the overwhelming support from backers demonstrates how the project resonated with people seeking eco-friendly, aesthetic indoor gadgets.

The product’s unique concept and design also drew attention from leading international media outlets:

Designboom described Moss Air as “a desktop-sized humidifier purifier that turns dry air into moisture-rich environments,” emphasizing its role in blending wellness with interior aesthetics.
Yanko Design highlighted it as “the tabletop air purifier you never knew you needed,” noting its striking terrarium-inspired form and multifunctionality.
Livingetc, a leading interior lifestyle publication, featured Moss Air as a stylish, compact humidifier that not only improves air quality but also elevates modern interiors with its calming presence.
TechAcute emphasized the product’s well-being benefits in its feature titled “Breathe Cleaner Air with Moss Air,” highlighting its ability to integrate natural air care into everyday living through a simple and intuitive form factor.

The journey, however, didn’t stop there. The Moss Air team tackled the challenges of taxes, customs, and fees head-on, maintaining transparency with supporters and prioritizing smooth delivery to backers across the globe. While every campaign carries risks, Moss Air’s clear communication and detailed planning reassured supporters of its commitment to delivering on promises.

Moss Air team holding Kickstarter award plaque and collaborating with partners at CES exhibition booth

This Kickstarter success not only validates Moss Air as a practical and sought-after solution, but also sets the stage for its ongoing growth. The recognition from both the global backer community and reputable media outlets strengthens Moss Air’s position as a leading product in the emerging category of nature-integrated wellness devices.

Thank you to all 3,674 backers for believing in Moss Air and helping bring nature’s breath into homes worldwide. We look forward to continuing this journey of innovation, trust, and sustainable design.

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Moss-based digital clock displaying “23:56” with ambient orange light, placed on a wooden desk.